Archive for category: News

The beauty of the first Sunday of February each year is coming together to watch the Super Bowl. Whether you’re cheering for your team, tuning in to watch the commercials, or enjoying all the best food at a tailgate, Super Bowl Sunday can be enjoyed by many. Super Bowl commercials get most of the talk, however. Year by year we get a sneak peak of the best brands and up-and-comers, and this year we had a glimpse of where technology will take us in 2021. The Dexcom commercial opened the door in mobile healthcare technology by offering a prickless way of monitoring one’s diabetes – all via the convenience of a mobile app. Automobile companies make appearances each year and brands like Cadillac and GM are showcasing the popularity and ease of electric vehicles. A self-driving car that even Edgar Scissorhands can pilot with Cadillac’s Lyriq electric smart vehicle and a longer lasting battery charged self-driving car by GM is the future of the auto world. Brands like Logitech and SquareSpace encouraged their services and devices to think of the next great thing and dream big. T-Mobile further explored the power of 5G and how communication is key so long as you have a reliable network. Super Bowl ads can be entertaining of course, but they can also predict where the future of technology is taking us. What was your favorite commercial, tech and non-tech?

Click Here to watch the best Super Bowl LV commercials, Courtesy of Huffington Post.

Nothing could have warned us soon enough that 2020 would resort to a complete restructuring of every aspect of our lives. Despite a long and unpredictable 2020, 2021 will continue to adapt to new ways of thinking and working. When it comes to new year’s resolutions for business this year, make sure enterprise resource planning (ERP) is at the top of your list. As we experienced in 2020 the limited face-to-face interaction, ERP systems can be the key to maintaining your business suite. Andres Richter, CEO of Priority Software, shares an article on Forbes giving his three reasons why ERP should be the number one item on your 2021 new year’s resolution list.

1. It’s a big, big world. “If you’re actively seeking to implement an ERP solution, it’s important to weigh your options and consider the specific ERP system for your organizational and operational needs before you embark on an ERP selection project. This is a critical first step that will ultimately lead to the success of your ERP implementation.”
2. Make a shopping list. “What are your key pain points, challenges and areas of concern? Define them for every business process that needs to be changed and make a list of the benefits you would achieve from these changes (including monetary value, if you can).”
3. Catch your breath. “When selecting an ERP, it’s easy to be overwhelmed by the many modules, features and functionalities various ERP systems offer. Here, you can rely on your list of business objectives. Once you make this your starting point, you can add needs and requirements as you move ahead.”

Richter suggests you look for an ERP solution that is easy to learn and use, works with your implementation timeline, is scalable, is feature-rich (even if you won’t be using every single feature out of the box for now), has system openness, is mobile, and has good support to name a few. We don’t know how long the “new normal” will last so it’s best to look to the future of your business with an ERP system that can improve your business operations, your customer relations and your bottom line.

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It is without a doubt that 2020 was a year of disruption. As we head into 2021 and hope the toughest days are behind us, Destination CRM and industry pundits do not expect the world to go back to business as usual just yet, as many of the following predictions indicate. Customer relationship management (CRM) systems were critical in keeping customers happy during the pandemic, and CRM will continue to be a valuable player this year. According to an article on their website, Destination CRM and business experts forecast what will be in store for CRM in 2021.

• There’s No Turning Back From Digital – “Because [2020] the pandemic forced so many people to stay home, they turned to digital channels to fulfill their shopping and commerce needs. We’ll likely see a more pronounced and accelerated trend toward omnichannel commerce, personalized and data-powered customer experience, and the integration of contactless technology systems to reinforce retailers’ safety efforts.” —Jennifer Conklin, vice president and unified commerce sector lead at Capgemini
• Many of Us Are Staying Home – “Organizations are embracing the work-from-home concept, recognizing that it works pretty well while welcoming virtual agents into their workforces.” —Allan Andersen, global director of enterprise solutions at IPsoft
• We’ll Put Ourselves in Customers’ Shoes – “As we enter 2021, we know there’s no replacing our need for human connection. Whether digital or physical, marketers will have to rethink the entire transaction experience moving forward. We’ll continue changing the customer experience in real time as we instrument digital journeys and experiences that drive meaningful connection but must continue experimenting to find new ways to stay connected and engaged.” —Stephanie Buscemi, chief marketing officer at Salesforce
• We’ll Meet Customers Where They Are – “In a post-pandemic world, human interactions with customers matter more than ever. In 2021, we can expect to see a more profound confluence of CRM and unified communications technologies that enable natural face-to-face conversations, significantly benefiting the contact center.” —Cara Daly, senior director of product marketing at Vidyo
• Newer Channels We’ll See Increased Growth – “Chatbots today guide deep conversations, kick off complex workflows, take actions on your behalf, and escalate requests accordingly. The communication is personalized and contextualized. In 2021, organizations that invest in chatbots will accelerate their constituents’ trust because of the clear, 24/7 communication chatbots provide.” —David Karandish, CEO of Capacity
• Good CX Will Become Even More Important – “Because of COVID-19’s extensive impact on consumers in 2020 and its lingering effects likely to impact the beginning of 2021, consumers have been forced to rethink and retrain their approach to researching, interacting, and purchasing products and services.  This will be a pivotal year for data and analytics to identify the shifts in consumer behaviors and purchasing preferences vs. their previously exposed traits.” —Colleen Thorndike, director of client success and strategy at Valid
• We’ll Be More Precise in Our Targeting – “Personalization in B2B will be a huge focus in the year to come and beyond. Throughout 2020, we became conditioned to prioritize personalization efforts. Even when events come back, B2B marketers will be held to the new standard of thinking about their audiences and their evolving needs. To fuel this personalization, intent data will become a more important asset.” —Tom O’Regan, CEO of Madison Logic
• We Won’t Sacrifice Trust – “In 2021, businesses will thrive by prioritizing trust. Trust is about confidence in relationships. We took this for granted in the past, with the ability to fly out or meet prospects or current customers over lunches and dinners. With the shift to remote work, analytical capabilities can quantify trust and help us deepen it through screens rather than in person. This will create a chasm of those who embrace customer relationships and those who are solely focused on the sale.” —Jim Benton, CEO of Chorus.ai

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