Infor recently announced support for an Amazon Web Services (AWS) initiative, AWS for Automotive. AWS for Automotive will help Infor’s automotive industry customers address their core challenges such as building more agile and resilient supply chains, attracting and retaining top talent, thriving amid massive industry disruption, and advancing safety and sustainability initiatives, as well as establish a platform for future growth. Per the press release, this collaboration underscores Infor’s commitment to the automotive industry and to providing its customers with a trusted cloud offering through AWS. AWS for Automotive is an initiative designed to make it easier for automotive customers to select the right tools and partners for their highest-priority workloads across the automotive landscape, in everything from software-defined vehicles and connected mobility to manufacturing and supply chain. AWS for Automotive also identifies dedicated AWS automotive industry specialists, AWS Professional Services teams, and leading AWS partners in each of the solution areas. Further, Infor’s CloudSuite Automotive and enterprise application platform Infor OS are built on infrastructure services from AWS to deliver industry-specific capabilities without extensive customizations or integrations. With Infor CloudSuite Automotive, businesses can experience automatic upgrades that deliver the latest Infor advances in enterprise functionality. Infor CloudSuite Automotive is designed to help automotive companies meet customer demands, maintain employee productivity, and deliver innovative products to market ahead of the competition.

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Customer Relationship Management (CRM) is a must have for your business’ marketing strategy. CRM increases profitability, productivity, loyalty and satisfaction. There are many options for CRM software, some even specialized to industries. While software is always changing, it’s important to keep up with your CRM strategy. Entrepreneur Leadership Network Contributor Simon Severino shares a great read on Entrepreneur.com based on his company’s experience, the 7 stages of customer relationship management. These steps can help in keeping your CRM software up to date and your customers regularly informed and invovled.

7 Stages Of Customer Relationship Management

1. Awareness. “Generally, when someone is entered in your CRM, they will be at awareness. If you don’t have templates for outreach, build them from the emails you’re about to send.”
2. Nurturing. “The beauty of a robust CRM lies within their tagging systems that follow the client’s actions. You can automate what is sent to them next based on that action.”
3. Sales Opportunity. “When a warm lead becomes a hot one, we enter a potential new business opportunity because they have scheduled a sales call. This means you enter the client into the Sales Tracker. Have templates ready in your CRM for all those possible outcomes after someone schedules a call with you.”
4. Closing. “Once the lead moves all the way to the end of your Sales Tracker and says, “yes”, they are now a new customer. Track this in your CRM by sending them the agreement and invoice. Have automated messages to send welcome emails and friendly reminders if they don’t complete the sale in a timely manner.”
5. Delivery. “For a single product, such as a subscription to software, this might trigger a sequence of emails that ensure the customer is benefitting from the tools and nurture throughout the subscription to make them aware of new improvements and upgrades, as well as client wins to keep the patron inspired engaged. You might automate weekly updates for the client to keep them abreast of your progress, reminders to give feedback and follow-ups for any meetings.”
6. Upsell. “One of the fastest ways to increase numbers in your Sales Tracker is to move people from your Main Offer to your Upsell. When you tag an Upsell lead, you may offer a sales call and move the lead into a sequence for selling this additional offer.”
7. Follow-Up. “It’s important to keep a personal touch in your follow-up communication. Stop selling and start serving.”

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In late December 2021, long time Infor customer Montgomery County of Pennsylvania successfully upgraded to the newest iteration of Infor CloudSuite™ Financials & Supply Management from its current on-premise system to transform its back-office strategy. Montgomery County will now be operating with a modern ERP system that authorized users can access easily with consumer-grade system documentation available at their fingertips, allowing the organization to stay modern and agile for continued growth. Per the press release, as part this digital transformation, Montgomery County is now using Infor CloudSuite applications to streamline processes, in near real time, to help drive adoption, compliance and productivity. With this, teams can utilize a full range of business applications to interconnect critical processes and transactions in more meaningful ways, such as reconciling open invoices that were aged. Further, Infor CloudSuite provides Montgomery County the tools to support productivity, forecast more accurately, and analyze the business more effectively. Infor Financials and Supply Management (FSM) applications are role-based, data driven, consumer-inspired, and mobile enabled. The modern analytics software will help Montgomery County understand key business drivers and visualize changes that will drive growth and profitability.

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