Archive for category: News

Infor has successfully extended their 13-year relationship with Accor, a global leader in augmented hospitality. This extension was made possible by Accor signing a global agreement to continue their collaboration with Infor EzRMS revenue management software. The application is currently used at more than 1,100 properties worldwide. Accor will have mobile access, function space revenue management, extended stay optimization and a variety of pricing methodologies. Per the press release, as part of the agreement, Infor will offer three new packages for different properties throughout the Accor portfolio. This will enable Infor to continue to help support the global network dedicated revenue managers in Accor. Additionally, this new agreement allows new brands in the Accor portfolio to benefit from Infor EzRMS, including newly integrated brands.

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It’s no secret that many major corporations spend thousands of dollars on customer relationship management (CRM) systems to organize their customer data. While we can’t all have the pocket book of a fortune 500 company, there are small to medium sized businesses who can benefit from the same enterprise software. Radio.com shares some ways that your business can benefit from a CRM system without having to spend a fortune.

Customer database
“A CRM system will establish a database for your business that organizes where customers are located, what products or services they ordered and what they might order in the future. It  can also be used to show what products or services current and prospective customers are most interested in.”

Sales campaigns
A CRM can be used to track if and when sales emails have been opened and if they have generated interest, as well as schedule your emails so that they will arrive at the optimum time. CRM systems can also filter through contacts to better generate leads, thus allowing sales personnel to make better use of their time.

Find, keep and win back customers
“A CRM can help identify loyal customers, as well as what has made them loyal, and what rewards or efforts can keep their loyalty. It can also detect patterns that could be repeated or applied to dealings with prospective or former customers to gain or win back clients.”

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To start off the new year, Infor recently announced that TPG Hotels & Resorts has selected the tech giant to standardize property management systems and provide a single source of data across its independent hotel portfolio. With Infor, the organization will have consistency across its property technology platform. This will make managing daily processes easier. TPG Hotels & Resorts will be able to better manage operations throughout reservations, the front desk, housekeeping, concierge, and accounting in a single application. Infor Hospitality Management Solutions (HMS) will provide TPG Hotels & Resorts with a more complete solution for managing multiple hotel functions at seven independent properties. Per the press release, “We partnered with Infor based on their track record in the hospitality industry and understanding of our goals to unify operations to make day-to-day business more efficient. Infor will be a key strategic partner for our organization and help us modernize our technology stack across our independent hotels, allowing us to put even more focus on the guest experience with the ease of information exchange,” said Sameer Mehra, executive vice president of revenue strategies, TPG Hotels & Resorts. “Infor has a good library of system interfaces, which gives an edge over other PMS providers when it comes to introducing other technology platforms.”

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It’s a new year and many of us make note of “resolutions” they want to accomplish in the next 365 days. While setting a goal is very important, the work is in staying on track. Productivity may be a goal for some in the workplace and it’s difficult to measure your progress unless you plan it out. Britt Joiner at Trello shares her steps on how to plan and track your productivity goals for 2020. This is what she likes to call a “productivity experiment”:

1. Start by creating a baseline – Like bench-marking, Joiner suggests to measure things like the percentage of your to-do list that you accomplish each day. By scoring yourself for level of focus, effort, and completion, you can track your progress easily.
2. List out some common productivity advice you want to test (your hypotheses) – In this next step you will list out anything you’ve ever wanted to try to see if it helps you be more productive. Some things that you could test include waking up earlier (or on time) reducing your caffeine intake, standing while working, taking more exercise breaks (or exercise while working), tracking your time, start your day with the hardest task first, or only check emails periodically.
3. Start trying them—one at a time—and measure the same metrics you recorded in your baseline – Whatever you decided in step 1 as your baseline, it’s time to measure your progress one at a time with the list from step 2. Make sure to be very thorough with your analyses as some days will be different than others and some tasks can be time relevant.
4. Analyze performance against the baseline – Joiner shares that you’ll likely find that some items will have a small impact on your productivity, some will have a big impact, and some will have none at all. You might even find that some actually make you less productive! Stick with the activities that you find have the most impact.

Track Your Productivity With Trello And Butler 

This being an article on Trello, Joiner suggests to track your productivity on their platform. Granted, while you can track your progress on a word or excel document, the integration and organization of Trello can be more attractive to use. As Joiner says, ” the name-of-the-game here is being able to easily see what is working and what’s not.”

Original Post by Britt Joiner at Trello

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When the internet became the main platform to market to consumers, the marketing landscape had to make significant changes. With social media, mobile applications, and virtual assistants becoming widely popular, marketers had to find ways to reach out to consumers faster and more effectively. Jacky Chou, guest writer at Entrepreneur.com, shares the biggest technologies that will reshape marketing in 2020 and beyond.

Big Data, AI and Quantum Computing
“AI thrives on mountains of information to fuel its continuous learning mechanisms, and once leveraged by the mind-bending processing speeds of quantum computers to tap ever-increasing sources of big data, its capacity to deliver unique insights, automate a multitude of tasks and even take over various decision-making aspects from humans will surge exponentially.”

Internet of Things
“Beacon technology, 5G, sophisticated sensors, self-driving cars, smart wearables and smart homes all just mark the beginning of a world where almost anything powered by electricity may be connected to each other and with the all-encompassing web, opening up deep-reaching tracking and engagement opportunities for marketers.”

Voice and Virtual Assistants
“A promising child of AI harnesses one of the most ancient forms of human interaction: voice. The likes of Alexa, Siri or Google Assistant are slowly morphing into a ubiquitous and most seamless UI that will change the way we find information, consume media and buy things.”

Augmented Reality
“Augmented Reality (AR) is set to play a huge role in enhancing the physical shopping experience of retail stores. More engaging shop displays, like Zara’s virtual catwalk that replaced mannequins in one of its stores, allow brands to make stronger emotional connections through interaction. Walmart enhanced its mobile app with an AR scanner, allowing the product-conscious customer to easily retrieve an item’s reviews or additional information.”

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