Digital technology, while not new to the business world, has made significant changes since the start of the 2020 pandemic. The impact could be found mainly in business operations and strategies – remote work, virtual meetings, and increased customer engagement to name a few. Benjamin Laker, expert commentator on global affairs, shares an article on Forbes describing key principles for leaders to utilize digital technology efficiently. the key for leaders to effectively use digital technology, Laker explains, it to find balance between what works and what is excessive. “It is important to remember that there is no one-size-fits-all solution — what works for one leader may not work for another,’ Laker points out. Instead, he explains, leaders must experiment and find what works best for them and their teams. Below are Laker’s three principles that can guide leaders using digital technology.
- Be intentional with your communication. “Leadership must be more intentional about communication. In the past, leaders could rely on face-to-face interactions to build relationships with their teams. However, leaders must be more deliberate about communicating with their teams in a digital world.”
- Create a digital rhythm. “Leaders should focus on creating systems and processes that help their teams thrive. In the past, leaders could rely on in-person interactions to structure and support their teams. However, in a digital world, leaders must be more intentional about creating systems that help their teams succeed.”
- Always look out for burnout. “The always-on nature of digital technology can lead to burnout if leaders are not careful. So leaders must ensure they take breaks and disconnect from work regularly.”
It is the digital age and digital technology will continue to take over every aspect of business. Business leaders need to find effective ways to stay afloat.
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