Zeelandia increases revenue and enhances customer experience with Infor
Global bakery ingredients business Zeelandia Group recently deployed the Infor Coleman AI (artificial intelligence) solution across their business. With these new AI capabilities, Zeelandia can improve the accuracy and speed of product selection and pricing strategies and helping to sustain business growth despite ongoing market challenges. Per the press release, Zeelandia started its digital transformation journey with Infor in 2017, moving its enterprise resource planning (ERP) to Infor CloudSuite Food & Beverage. The cloud ERP solution provides a modern technology platform, Infor OS, to derive more value through innovations, including the application of Infor Coleman AI. Additionally, Zeelandia worked with Infor to explore the potential of using Infor Coleman AI capabilities to create machine-generated recommendations for products and pricing. With AI-driven product recommendations, Zeelandia has achieved 83% faster time to prepare product recommendations for a customer, resulting in better customer experience with intelligent, personalized product recommendations. They also increased revenue per transaction and improved marketing conversion for new products or products that are about to expire. Further, Infor Coleman AI helped Zeelandia with their pricing strategy, resulting in improved customer loyalty, meeting profitability goals, and cutting time and costs through machine-generated pricing. Zeelandia’s next step is to be early adopters of Infor’s hyper-automation solutions to gain even more efficiencies.