What Digital Transformation Progress Means For Growing Businesses
The term “digital transformation” was once a risky decision to make for businesses as we modernized the workforce to a more technical space. Today, it’s a high priority for midsize companies – their perspectives and expectations high. Timo Elliott, Vice President and Global Innovation Evangelist at SAP, describes these organizations’ expectations as more than just simply improving customer experiences, strengthening brand recognition, and boosting sales. Rather, they are going even deeper in their plans to drive structural changes, including increased sustainability in products and services. SAP insights research data, Elliott points out, underscores the increasing role of digitalization and business transformation. Further, two-thirds of surveyed leaders from midsize companies have either transformed some planned areas or have completed their journey as initially conceived. For growing businesses, digital transformation progression is all thanks in part by two things.