How CRM and ERP Integration Can Benefit Your Business

  • Communication. “Customer data in the CRM platform is a goldmine of information that informs much of the business’s back-end. Opening CRM data to the rest of the organization promotes transparency and empowers cross-functional collaboration among employees to solve problems.”
  • Planning. “ERP that integrates customer relationship management helps improve business planning. Based on CRM data, a business can better anticipate ebbs and flows in production, delivery needs, and the people and materials required across the supply chain.”
  • Product/service quality. “Integrating your CRM solution with your ERP system helps your business improve product or service quality, based on salespeople’s interactions with clients. When accounting data shows unprecedented returns or when the same complaint gets registered in the CRM, a good ERP system will alert management and point to a bigger internal issue. Effectively addressing product or service issues will reflect happier customer data in the CRM.”

Hansen concludes when your ERP and CRM solutions are integrated, your business can greatly improve with a streamlined data process driven by both systems.


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