Can Brain Hacking Impact your CRM Program?

Technology has reshaped almost every industry today. Tech-savvy leaders and CIOs attempt to supplement productivity by incorporating cutting-edge business processes such as reward systems to drive customer engagement. Incentive systems release dopamine into consumers’ brains, which engages them to work more toward future rewards. Marketers leverage this drive to improve their existing Customer Relationship Management (CRM) programs. If CIOs can prioritize potential customers, they can leverage these new age technologies without any complications. Companies should use data to customize and improve users experience with their existing CRM program.


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