The Value of Artificial Intelligence in CRM

When Artificial Intelligence, as most other new technologies were introduced years ago, it was not met with a positive response. Today, people are wondering when AI will be more utilized. With immense potential, AI is making its presence felt in across many industries, including Customer Relationship Management (CRM). The marriage between AI and CRM can provide endless potential to any business. AI can assist CRM with customer engagement via web, phone, mobile applications, and more. With AI’s quick data analysis capability, all individual customer profiles can be analyzed in a fraction of second with greater accuracy reducing time and enabling better interaction. Recognizing AI’s ability, top companies like Microsoft, Oracle, and Salesforce expect to see huge differences with this technology’s merger with their CRM programs.


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