5 Ways Integrating CRM with Marketing Automation Will Help You Boost Sales and Grow Your Business

For businesses, customer relationship management (CRM) is a system of archiving and organizing customer data to make it accessible, and to increase customer satisfaction. Most marketers understand that marketing automation is a way of making marketing tasks easier and more effective. Adding CRM to marketing automation results in a powerful combination. Here are 5 benefits to integrating CRM with marketing automation.

  1. You’ll enhance lead nurturing
  2. You’ll increase business intelligence
  3. You can more effectively prioritize your leads
  4. You’ll shorten the sales cycle
  5. You’ll more effectively measure results for continual improvement

Merging a robust CRM software with state-of-the-art marketing automation can be a game changer for your business, many seeing a positive return on investment with in the first year.

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