5 predictions for emerging ’25 technology trends

Artificial Intelligence (AI) and innovations in data continue to transform and define business success. This year we’ll see more prevalence in AI and other innovations. Venkat Achanta, EVP and CTO of TransUnion, shares an article on CIO.com prediction technology trends emerging this year and beyond. “The reality is that AI is here to stay and will play a massive role in the future of global technology, how consumers interact with it and the way businesses operate,” Achanta notes. Below are his five predictions on how emerging technology, including AI, and data and analytics advancements will help businesses meet their top challenges in 2025 – particularly how their technology investments will drive future growth.

• Prediction #1: AI will enable omni-channel, interaction-based identity to maximize every customer’s experience and value.
• Prediction #2: Brands will differentiate and delight with Gen AI and extreme customer insight.
• Prediction #3: Superior guardrails and governance will spur innovation.
• Prediction #4: 2025 will be a RAG to riches AI story.
• Prediction #5: There will be a new wave of Data and Analytics DIY.

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