4 Ways the Tech Market Will Change for IT Companies in 2023

Change is a constant in technology with new techs and trends always rolling out. Gartner expects a handful of emerging trends in IT companies this year. VP Analyst and Gartner fellow Rajesh Kandaswamy notes, “No matter the technology segment — software, services, hardware or other solutions — tech executives and leaders must evaluate the impact of these trends across their business and determine the required actions.” Gartner predicts the following four trends will produce significant change in 2023:

More federated enterprise tech buying incorporates more decision makers outside of IT.
Increase in product-led growth strategies, which offer prospects earlier experience of the product.
Rise of digital marketplaces makes it easier for potential buyers to find, procure, implement and integrate technology solutions.
Metaverse technologies incorporated into marketing and CX to build customer engagement.

The tech market constantly changing directly impacts product strategy. Kandaswamy concludes, “For tech executives and leaders to capitalize on new opportunities and manage the threats, they must engage with executive leaders across finance, marketing, sales, operations and other areas to craft their strategies.”

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