Why smarter ERP data is the key to AI-powered growth

In the article from VentureBeat, Jan Gilg, Chief Revenue Officer, Americas and SAP Global Business Suite, discusses the paradox of technological innovation not translating into increased business productivity, which has declined from 2.6% between 1995-2005 to 1.4% since 2005. This disconnect highlights that simply having innovative technologies is insufficient; effective use of data and AI is crucial. ERP data, characterized by its structured nature and semantic meaning, plays a vital role in this process, providing essential insights into business operations. Gilg emphasizes the value of ERP data, particularly from SAP systems, which can integrate industry-specific data to enhance decision-making. The emergence of AI-driven applications, particularly in the cloud, allows businesses to leverage this data effectively. SAP’s recent innovations, including Joule for Developers and the Business Data Cloud, aim to unify data sources and improve productivity through enhanced user experiences. The article uses the metaphor of an orchestra to illustrate the importance of integrating various data sources harmoniously. An example from KIND, the health and wellness division of Mars, Inc., showcases how implementing SAP S/4HANA Cloud improved their operational efficiency and data utilization. Ultimately, Gilg argues that companies that actively manage their data and embrace AI will lead in the next wave of business productivity.

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