Securing data and business in the face of new AI regulations

Preparing for new regulatory frameworks. “Salesforce recently introduced a new suite of tools to help IT teams tackle key challenges related to strong data governance and security as more chief technology officers (CTOs) use generative artificial intelligence (AI) to help them protect sensitive data from hackers. The product is meant to prepare companies to follow new regulations as lawmakers move to strengthen laws around the use of generative AI. For example, the EU has passed the EU AI Act to ensure the technology’s ethical use and deployment in the region.”

Accelerating productivity. “Salesforce unveiled new data and AI-powered Sales Cloud capabilities. The enhanced platform promises to drive business transformation with new account planning, forecasting, prospecting, and compensation management capabilities.”

Industry customization. “Salesforce’s latest array of AI tools includes Industries AI, which customizes prompts, data models, and capabilities depending on the industry. The tool currently covers over 100 customizable AI capabilities for 15 sectors.”