Four Ways To Use Technology To Improve Your Business Operations

Starting a business in today’s standards requires far more steps than it did just a decade ago. From hiring to point of sales systems to security, there are so many moving parts with each one critical to your operational success. Thankfully, with the technology and many options to choose from, you can run your business with ease. Levi Lapp, founder and CEO of Atlantic Outdoors, shares an article on Forbes of the technological offerings he found useful when starting his own business and how they can improve your business operations.

Hiring. “Once your business takes off, you need to hire employees. But just putting an ad in the paper isn’t enough anymore. Many online tools can help you post an available position, but what do you do when you have multiple candidates who interview well and have impressive resumes? There are now online tools that can help you choose between good candidates and great ones.”

Cybersecurity. “Ensuring your employees’ social security numbers or customer information is protected is critical. With proper data security in place, your technology tools and systems are more likely to be safe from digital attacks. As our business is growing and we’re hiring more people, it has been critical for us to focus on some of the basics, such as including firewall security to protect our website, WiFi network and internet connection. Another big one: maintaining control of any devices we provide to our employees.”

Customer Relationship Management (CRM). “CRMs serve as a client contact database and can keep track of all communications, including adding reminders about when to contact customers. With the correct data, some can even offer potential outcomes based on the information provided. These outcomes can help your team determine if a lead is worth the time and effort needed. Most CRMs also include calendar features that allow you to prioritize projects, schedule deadlines and even factor in personal time off and holidays. You can input your events with reminder notifications to keep you on track for meetings, appointments and other important dates.”

Business Travel. “If you need to go out of town for work, the high-tech world has come a long way for business travelers. Some of those common travel stressors like finding a place to work out or a healthy lunch spot can now be a thing of the past with informational apps powered by businesses like ClassPass and TripAdvisor. And how about returning to the office with all those receipts from the road? Not to worry. Apps like Expensify and TripIt can help you streamline your itinerary, expenses, miles and more.”

Running a business in the modern age still comes with its challenges. But thanks to many advancements in technology, we can still manage and run our businesses smoothly,


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