Improving Leadership During Periods Of Digital Transformation

Digital transformation, when done in a smart, planned out way, can be the key to growth for your business and team morale. Giuliana Corbo, CEO of remote-first nearshore tech solutions company Nearsure and Forbes council member, shares an article on how to improve executive leadership during periods of digital transformation in your business. Corbo states that best leaders pursue customer and team transformation not simply for the sake of embracing new technology, but to improve the customer experience, the cohesion between teams and build a resilient business that can thrive in the long term. With her own experience at Nearsure, Corbo outlines key steps that can help ease the transition into this new style of leadership.

Invest in people. “Throughout my career, I’ve found that the most important element of success is your team. By carefully selecting employees based on their cultural fit and technical abilities, companies can consistently improve the quality of their digital transformation initiatives and improve cohesion between departments.

Remember that transformation is more than technology. “I know that the most successful changes occur when new technology is integrated into the company’s larger mission statement and long-term goals. This helps improve the quality of software and ensures that the transformation helps improve teamwork, enhance leadership and solidify company culture.”

Secure stakeholder involvement. “The best executives will not only include managers, engineers and customers in the brainstorming process—they’ll also solicit feedback from regular employees. This type of leadership helps regular employees feel like their voices are being heard and are vital for maintaining a strong business culture and succeeding in the remote work age.”

Corbo concludes that those executives interested in building off of outstanding technology and promoting a culture of innovation can assist their organizations in this mission by leading from the front. This means investing in people, thinking about technology and how it fits into the bigger picture, and involving all stakeholders in the planning process.


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