Why A ‘Low Code’ CRM Could Be A Game Changer For Smaller Companies

Often times, small companies use a number of off-the-shelf, cloud-based customer relationship management (CRM) applications right out of the box that needs no immediate customizations. While the features contained in this CRM system offer pretty much everything you need for your business, some of these applications aren’t made with growth in mind. While you still may not consider yourself a big business as your service grow, your CRM application does grow and will have bigger, more complex requirements to manage your data. Does this mean you have to find another CRM to replace your old one? Possibly, but not necessarily – especially if you do not want to throw down a lot of money. Gene Marks, CRM expert and former senior manager at KPMG shares an article on Forbes introducing the concept of low-code CRM. Put in simple terms, Marks defines low-code as a methodology for building software applications (almost always cloud-based) that use mostly pre-built tools, components and connectors. This reduces the need for a full time developer for the short term, though it is still important to have a reliable developer for the long term. Low-code platforms create apps of varying complexity to meet critical business demands such as development, process automation, and accelerated digital transformation. Companies such as Creatio have established themselves in the low-code CRM application market, offering their products and services to take away much of CRM’s complexity in small (and big) companies as a way to reduce costs. According to Gartner, the popularity of low code applications will result in 70 percent of new applications developed by enterprises will use low-code or no-code technologies, up from less than 25 percent in 2020. Marks concludes if you’re running a smaller business and need a customized CRM application, it’s important to consider the low-code offerings that your vendor may already have or look to other applications that offer these tools.


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