London’s largest hotel owner-operator glh Hotels has chosen Infor EzRMS to be deployed across its 18 UK properties. This will help increase revenue throughout the hotels and improve competitiveness by enabling a data-based, total revenue management approach. Per the press release, Infor EzRMS is set to replace an incumbent solution that cannot support a total revenue management strategy. Infor EzRMS revenue optimization technology will help enable glh to forecast demand and set pricing controls based on customer behaviors amidst shifting consumer demand. Furhter, it will be used in conjunction with a range of marketing campaigns throughout 2021 to deliver a rapid analysis of successful marketing. The glh portfolio of brands include several renowned properties including The Clermont, Hard Rock Hotel London, Guoman, Thistle and Thistle Express. The plan is for Infor EzRMS to roll out across all 18 properties with completion due by the end of summer 2021. Following completion, and the debut of The Clermont brand, glh expects to see a substantial increase in revenue.