CRM vs ERP: What Are the Key Differences?

Two of the biggest weapons in modern business today are customer relationship management (CRM) and enterprise resource planning (ERP). In fact, these two platforms have a lot in common, and the two are occasionally used interchangeably. CIO Insight contributor Lauren Hansen shares an article comparing CRM and ERP as there are many similarities. This could be in part that they’re often housed in the same cloud-based software portal. Hansen gives a simple break down of the systems below:

source: https://www.cioinsight.com/it-strategy/crm-vs-erp/

Put simply, CRM software is an interface through which a business and its customers interact, whereas ERP software manages internal resources to ensure a streamlined workflow. Hansen points out that CRM and ERP work hand in hand. While ERP relates to the internal functions of the business, CRM is the system that interacts with clients. Ultimately, the smart move for businesses is to implement both systems. “You need to keep an eye on both the internal workings of your business, such as finances and operations, as well as external processes, such as customer acquisition and retention,” says Hansen. Further, because they tend to work with related data, many vendors consolidate CRM and ERP functions into one comprehensive portal.

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