Midwest Wheel Boosts Customer Service with Infor Coleman AI-Driven Parts Recommendations

Long time Infor customer Midwest Wheel Companies is using Infor Coleman AI-driven parts recommendations to boost their customer service. By doing this, the truck part distributor company will be reducing sales order processing time by 30 percent and helping customers save money by ordering the right mix of parts. Per the press release, Infor’s Coleman AI solution has put parts information and recommendations at the fingertips of its customer-facing teams, enabling them to serve customers more effectively. Previously, Midwest Wheel’s customers lost time at the sales counter, or over the phone, when salespeople had to manually search for the right interdependent parts to order for repairs. Infor developed an artificial intelligence (AI) application, which analyzes order data and includes a recommendation engine. The application was deployed in only four weeks, and Midwest Wheel’s salespeople didn’t need any special skills or training to use it. Further, Midwest Wheel also is using Infor CloudSuite Distribution and Infor Birst analytics to help manage inventory across its seven warehouses, enable complex Infor Intelligent Open Network (ION) workflows and alerts, and do more online business. With Infor’s multi-tenant cloud solutions, including Infor OS (Operating Service), the company has improved customer service, realizing as much as a 15 percent improvement in order fill rates.


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