A recent press release shares that distributors and logistics providers in the Middle East will need to adopt vertical-specific digital platforms if they are to succeed in an industry roiled by changing dynamics, shifting customer habits, and changes wrought by COVID-19, according to a new white paper by IDC sponsored by Infor. A very important consideration for players in the distribution business is to choose vertical-specific digital platforms, states white paper author Jebin George, IDC program manager of industry solutions. “IDC believes that distribution organizations that use integrated platforms and cloud-based, vertical-specific applications will be the most likely to digitally transform themselves in three to five years and emerge as true digital pioneers,” George says. Khaled Al Shami, Infor director of solution consulting for Middle East and Africa, says that the tech giant is the perfect partner for this project. “The logistics and distribution sector in the Middle East is undeniably in a period of flux, with multiple forces driving change… What separates Infor from many other vendors serving the industry is our ability to offer vertical-specific solutions, and we look forward to working with a growing number of logistics providers as they adapt to the new dynamic,” says Al Shami.