It’s no secret that many major corporations spend thousands of dollars on customer relationship management (CRM) systems to organize their customer data. While we can’t all have the pocket book of a fortune 500 company, there are small to medium sized businesses who can benefit from the same enterprise software. Radio.com shares some ways that your business can benefit from a CRM system without having to spend a fortune.
“A CRM system will establish a database for your business that organizes where customers are located, what products or services they ordered and what they might order in the future. It can also be used to show what products or services current and prospective customers are most interested in.”
A CRM can be used to track if and when sales emails have been opened and if they have generated interest, as well as schedule your emails so that they will arrive at the optimum time. CRM systems can also filter through contacts to better generate leads, thus allowing sales personnel to make better use of their time.
Find, keep and win back customers
“A CRM can help identify loyal customers, as well as what has made them loyal, and what rewards or efforts can keep their loyalty. It can also detect patterns that could be repeated or applied to dealings with prospective or former customers to gain or win back clients.”