How to Find the Best CRM for Your Franchise
Entrepreneur.com’s latest article by Hayden Field shares a few tips on finding the right customer relationship management (CRM) system that will keep you and your customers satisfied.
Prioritize Ease of Use — for Yourself and Customers. While it seems like every new company these days is in the technology sector, it doesn’t matter if you’re a franchise, a small business, or a nonprofit – customers still expect good service. a CRM will grant you access to customer information that will help your relationships. In her article, Field suggests, “In today’s world, it’s all about ‘smarketing’ — salespeople market, and marketers sell, so if your CRM isn’t easily integrated with your marketing packet, it can get a little gnarly. Two features to ask about [if your company is in sales]: lead intelligence and lead notifications.”
What to Ask About. When committing to a CRM software, consider the following:
-
- Time-cost savings – Calculate how much time a product is saving compared to its cost.
- Communication – Although technology makes our work easier, it still comes with problems. Customer support and service representatives are important considerations tied to CRM programs.
- Test-drive – Ask for a 30 or 60 day trial to test the software. This will help greatly in your decision-making.
Unexpected Success. A CRM’s data analysis tools can help a firm reevaluate budget dollars being used on customer acquisition versus retention, and increase efficiency up to 50 percent.
Retiring Lawson, PeopleSoft, or Oracle? APIX archives the entire application — every table, every year, attachments and security included — into your own AWS account in about 30 days, so you can decommission the legacy system and keep full access to the history.
