Find The Human-Technology Balance To Champion Your Customers

Technology is undoubtedly a huge part of the way we live, learn, and work. It doesn’t take long to come across a new story focusing on the rise of artificial intelligence (AI) and automation and its potential impact on jobs. A study from McKinsey finds that by 2030, an estimated 800 million jobs could be lost worldwide to automation, with data-centric roles like accounting biggest hit. Technology is introducing new tensions as well as opportunities for the finance industry to transform the way business is done. Though, instead of fearing technology will take over our jobs we should embrace it. Technology will be able to do our basic tasks more efficiently, but the human side of business is best done by humans. Finding the human-technology balance in your business is the sweet spot that will give your business more satisfied customers.

Use tech to improve human relationships – The importance of customer service to financial organizations is a great example of how human-technology balance works for your business. Customer service agents use AI and machine learning to respond to customer requests because these technologies can allow them to quickly identify customer needs and spend more time solving problems and maintaining a human touch.

Refocus on becoming people-centric – While many businesses consider themselves customer-centric, they should really be focusing on being people-centric. When people are placed at the center of your organization, adopting innovations will always focus on solving real human problems. While new technology is changing the way accountants work, these developments are providing new opportunities for them and their clients to thrive.

The true power of “human technology” is taking advantage of the latest technological advances, while still prioritizing the unique things that only human interactions can deliver.


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