Six CRM best practices for sales managers

Chris Peterson, President of Vector Firm, stated that “if there is one thing all sales people can agree upon, it’s that most companies have a poor Customer Relationship Management (CRM) process.” The root of this problem can be fixed by the sales managers. While helping security companies improve their sales and digital marketing performance, Peterson has shared some best practices to help companies fully utilize a CRM system.

  1. Don’t expect a CRM system to solve your sales problems
  2. Become the champion user
  3. Remember what CRM stands for
  4. Commit 100 percent or 0 percent to integration
  5. Get in the field
  6. Use the CRM system to facilitate personal discussions

CRM, when used right, will see an increase in both sales and customer satisfaction.

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