5 Ways AI is Changing CRM

Customer Relationship Management (CRM) systems have proven increased revenue, but less than 50% of companies have yet to implement such program. As businesses battle to stay ahead of the competition, they have to prioritize customer data, loyalty, and satisfaction. For this, CRM has to complement human interaction and provide better solutions. Enter, Artificial Intelligence (AI). Integrating AI will complement your CRM software to optimize business operations. Here are 5 ways it can:

  1. Automate Routine Tasks
  2. Be a Virtual Assistant
  3. Improve Segmentation, Lead Customization and Prioritizing hot leads
  4. Customer Service and Retention
  5. Be a Coach the Team

AI integrated CRM will become an invaluable asset to sales teams by increasing productivity, removing the bulk of tedious tasks and allowing them to focus on what matters the most for any business – Building Relationships.


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