What key features do today’s leading social CRM tools offer?

Social Customer Relationship Management (CRM) software can help you easily manage your customer engagement strategy to better your business. To make the most out of your social CRM, look for software tools with the following features:

  • Sales and marketing support
  • Campaign support
  • Peer-to-peer interaction
  • Service center enhancement
  • Customer experience
  • Multichannel social integration
  • Innovation
  • Flexible implementation
  • Integration with external applications and platforms

Keep in mind not every business is the same, and not every business needs every item on the list. As you get to know your business, you can begin to narrow down which of these social CRM tools best meets your organization’s needs.

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