Brooklyn Nets Form Wide-Ranging Partnership with Global Software Leader Infor
Brooklyn Sports & Entertainment (BSE) and global software leader Infor, have formed a fully-integrated partnership with professional National Basketball Association team the Brooklyn Nets. The wide-ranging partnership covers four major areas: team performance, fan experience, team business operations, and jersey patch sponsorship. The partnership with BSE is Infor’s first combining analytics and sports in North America, with similar relationships already established in Europe and Asia – Ferrari and Super Rugby team the BNZ Crusaders, respectively. Infor will develop a one-stop digital hub to assist Nets General Manager Sean Marks and the team’s Basketball Operations department generate stronger results on the court. As part of the partnership, Infor will have its logo featured on the front left of the Nets game jerseys starting the 2017-18 season. The partnership will also include major Infor branding at Barclays Center for all Nets and New York Islanders games, as well as other events, as well as the team’s practice facility in Brooklyn.