5 Tips for Leveraging Your CRM Data
Some of the most valuable information you possess is found within your customer relationship management (CRM) system. It contains a wealth of customer and prospect data that can provide valuable insights not just for sales, but also for your marketing efforts. Here are 5 tips for leveraging your CRM data:
- Create targeted campaigns
- Track client and prospect engagement
- Personalize messaging and communication
- Search for prospects
- Keep your data clean
Overall you should leverage your CRM data in ways that are targeted, thoughtful, cost effective and opportunistic, to maximize your marketing efforts.
