IDC and Gartner indicate that 62 percent of Customer Relationship Management (CRM) software will be in the cloud by 2018. Because cloud-based CRM has the power to transform your sales and marketing process, you need to include these in your CRM strategy:
- Be social first – Interact with customers over Facebok, Twitter, or whatever medium they frequent to cultivate better relationships
- Emphasize mobile – Employees become more productive when they can get quick access to CRM software on a mobile device
- Make simplicity a priority – Cloud-based CRM solutions are easy for anyone to manage from anywhere
Remember to choose a CRM cloud solution that will help you achieve greater sales and build a more successful business.