When Google Knowledge Graph Meets Healthcare

Google’s updated query platform, the Knowledge Graph, now includes a breakdown of healthcare-related queries to medical conditions and their common symptoms, treatments, and age breakdown statistics. This update will create a better patient experience for those searching on a broad keyword set. The user-friendly content research will help a patient find what they’re looking for as easy and informative as possible. Regarding search results, pharma brands won’t see much of an impact in organic search, but the possibility with Google backing this up is still on the table.


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