Apple and IBM Join Forces

Apple and IBM, fierce rivals since the 1980s, have teamed up to bring IBM’s enterprise software to iOS devices. The exclusive IBM MobileFirst for iOS deal includes IBM selling Apple products with their software integrated to its business clients. Features include native apps, IBM cloud services optimized for iOS, AppleCare tailored for enterprise customers, and basic Apple products sold directly from the company. The deal will help the companies break into areas both have been eyeing; Apple can push deeper into the enterprise with the backing of IBM, and IBM gets an injection of Apple “cool” and can offer products that businesses really want.

“Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform,” says Ginni Rometty, IBM Chairman, President, and CEO.


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