The award is given to vendors based on their ability to execute and completeness of vision. Gartner Magic Quandrant who gave the award went on to say:

“Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers.”

 

http://www.marketwired.com/press-release/infor-orbis-named-leader-2014-marketing-resource-management-mrm-gartner-magic-quadrant-1877266.htm