Customer Relationship Management (CRM) makes it easier for a company to keep track of their sales and marketing, yet people still feel hesitant when considering implementing such systems to their organizations. We hear stories of failed implementations, money wasted and chaos and frustration when learning the new systems. But not all CRM implementations go bad. When they do prove to be successful, companies immediately see a positive change in organizational productivity. But the major pain point with CRM isn’t with technology – it is entirely cultural. “The inconvenient truth is that some salespeople simply don’t want to utilize any system that monitors their activity or that they perceive as wasting their time,” says Marc Emmer at Forbes. “To use such a system requires a disciplined approach that is lacking in many organizations.”
Here are seven keys to utilizing CRM successfully.
- Pick the right system.
- Map your sales and marketing process.
- Consider creating an end-to-end solution.
- Pick the right partners.
- Get feedback early and often.
- Develop a project plan.
- Ensure you deploy a scalable solution that works.
Don’t be afraid to take the risk and implement a CRM system for your organization. Utilizing the right CRM can be a real game-changer for your company. As mentioned before, when implemented right, you’ll see an immediate return to your investment.