Customer relationship management (CRM) systems are essential for independent consultants like financial advisors to keep track of their clients and prospects, as well as monitor and effectively boost efficiency and profitability. But the road to this ideal state can have a few speedbumps along the way. The key to a smooth road is the implementation and delivery. Proper implementation is can ensure a well utilized CRM system and can create lasting efficiencies and prevent future headaches. Here are few things to consider:
- Start With a Solid Plan
- Get Staff Cooperation and Buy-In
- Set SMART Goals for Your CRM System (Specific, Measurable, Achievable, Relevant, Time-based)
- Create an Implementation Plan
- Provide Solid Training and Support
- Maximize Your ROI in CRM
The key to gain all the benefits that come with CRM is to maximize the rollout and smooth any and every potential roadblocks early on.