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12 Reasons Why Your CRM Fails…and How to Fix Them

Customer Relationship Management (CRM) systems are worth the investment and what makes it a must-have resource. However, the price tag and the time/dedication aren’t so attractive. More so, the “horror” stories we hear from failed implementations may make a manager sway back and forth before making such a huge decision. But the bright side to that is there are success stories and companies who are striving because of their CRM systems. Jennifer Karpus-Romain from Business2Community shares how we can learn from these successful implementations by fixing the common fails associated with CRM. Below are Karpus-Romain’s 12 most common reasons that a CRM fails, and how to fix them.

  1. Lack of user adoption – Maybe the CRM isn’t integrating well with existing workflows and processes, or your employees are just confused. This situation can often be avoided by bringing end users into the design and user-experience testing processes, and by enhancing CRM training.
  1. Lack of vision – If you don’t have a clear vision of what you need to utilize your CRM for to accomplish goals, you can lose focus and implementation may turn disastrous. The more specific your plans are for what your CRM will do for your company, the better.
  1. Thinking it’s just a technology solution – The technology alone can’t improve those relationships. CRM requires proper collaboration with the user and software to generate powerful results.
  1. Poor planning – Every moment invested in planning serves to prevent later confusion and frustration, ultimately helping to prevent a CRM failure.
  1. Lack of support – In order for your CRM system to have its best success, everyone involved with the process needs to be on board. The better their understanding of the value the CRM brings to the company, the more invested they will become in its long-term success.
  1. Choosing the wrong software or vendor – Choosing the right partner is important to your success, but so is selecting the right software. A true CRM partner will always build a customized solution that fits your needs.
  1. Too many bells and whistles – A great CRM provides a lean user experience, only making use of those elements which are absolutely necessary. The more intuitive and streamlined the user experience, the better the user adoption rate.
  1. No measurable objectives –  Your CRM project needs clear, measurable objectives that can be easily tracked, analyzed, and evaluated. This allows you to make timely changes to the CRM itself, workflows, and even training long before the CRM is at risk of failure.
  1. Not thinking of customer perspective – If your CRM is failing, it’s worth taking a step back to see how your customers (usually through your employees) interact with your CRM. You may find some surprising disconnects, roadblocks, and other frustrations that are only obvious when you work backwards from the customer’s experience.
  1. Failing to involve end users – Design your CRM around the needs of the people who will use it most – end users.  By bringing these end users into the planning and user-testing stages, these headaches and costs can often be avoided completely.
  1. CRM is considered a one-time thing – A great CRM isn’t the result of a single, perfectly executed implementation. Ongoing refinements, revisions, and expansions lead to success.
  1. Attempting the process alone – A CRM system can catapult your company’s efficiency if you implement it properly. The best way to do that is to partner with a customer relationship management software expert to ensure you are engaging your employees and getting the most from your investment.

Whether you’re in the process of implementing a CRM system or reevaluating the current strategy you have now, keep these tips in mind and you’ll be on your way to a successful path.

 

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Three Ways Technology Can Help Protect Your Real Estate Investment

Real estate and technology have been partners in crime in the way to sell a technologically advanced home, though not many agents or companies embrace many tools in their business practices. A recent Forbes article shares how technology can be a great asset when investing in real estate. There are many technologies available that can help you protect your investment.

  1. Streamline the process. – A recent article by Navitas Capital says that artificial intelligence is no longer in its infancy: We are on the verge of AI disrupting both real estate and construction, which have been behind the curve of applying artificial intelligence relative to other industries.
  2. Improve efficiency. – If you are an investor, there are many moldable, cloud-based software solutions that can drive deal flow more efficiently and effectively.
  3. Use automation. – While the human factor is still there in CRE, automation is key, and there are many tools available today that can automate investment.

There are many factors that investors should be aware of in real estate and we have the technology to help make such deals more efficient and streamlined. Incorporating tech can help to truly transform the process, all the while protecting your investment.

 

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Seven Steps For Successful CRM Implementation

Customer Relationship Management (CRM) makes it easier for a company to keep track of their sales and marketing, yet people still feel hesitant when considering implementing such systems to their organizations. We hear stories of failed implementations, money wasted and chaos and frustration when learning the new systems. But not all CRM implementations go bad. When they do prove to be successful, companies immediately see a positive change in organizational productivity. But the major pain point with CRM isn’t with technology – it is entirely cultural. “The inconvenient truth is that some salespeople simply don’t want to utilize any system that monitors their activity or that they perceive as wasting their time,” says Marc Emmer at Forbes. “To use such a system requires a disciplined approach that is lacking in many organizations.”

Here are seven keys to utilizing CRM successfully.

  1. Pick the right system.
  2. Map your sales and marketing process.
  3. Consider creating an end-to-end solution.
  4. Pick the right partners.
  5. Get feedback early and often.
  6. Develop a project plan.
  7. Ensure you deploy a scalable solution that works.

Don’t be afraid to take the risk and implement a CRM system for your organization. Utilizing the right CRM can be a real game-changer for your company. As mentioned before, when implemented right, you’ll see an immediate return to your investment.

 

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6 Reasons Your Business Needs CRM Software

Businesses thrive and make profits through their customers. So why is it that not all businesses have considered investing in customer relationship management (CRM) software? CRM software is a valuable invesment because it improves work productivity and customer relationships. How you form and maintain relationships between you and your customers makes a huge difference in retaining them. It also applies to how you act on new leads and prevent people from bouncing away to one of your competitors. Lexie Lu at SocPub shares several reasons why you should invest in CRM software, as it will help your business relationships in the long run:

  1. Elevate Your Internal Communication – CRM software helps sales and marketing communicate better, as well as allows leadership tp better understand their client relationships.
  2. Reduce IT Costs – With all the money you save implementing a CRM software, you can utilize it elsewhere in the company, such as training your sales team or creating team-building opportunities.
  3. Increase Productivity – Implementing company-wide CRMs helps increase productivity and reducing wasted time trying to track down information needed to complete a task.
  4. Understand Your Customers Better – A customer who feels important and heard is much more likely to do business with you than one who feels they are starting from scratch every time.
  5. Automate Daily Tasks – A good CRM system automates some of them and frees up time for more creative endeavors.
  6. Remove Miscalculations – CRM software creates reports and runs statistics for you, removing the potential for human error.

More and more companies are jumping on the CRM bandwagon and so should you. If you’re planning on growing your company, a good CRM software may just be the push you need to increase your profits.

 

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How to maximize your ERP investment

It’s not enough just to have an enterprise resource planning (ERP) system in place. If it’s not evolving alongside your business, it’s not giving you the full competitive edge. Syspro expert Doug Hunter shares a few pointers as to how companies can optimize their ERP systems for their future business needs.

  • Map your system to your processes and strategic objectives – There is no “one size fits all” ERP system, nor the right road map for each company to follow. But with thorough research, you can find an ERP system that fits best with your business needs. To get the most out of your ERP system, you need to draft a predefined list of goals both short and long term – and attainable – tailored to your business’ specific needs.
  • Beyond basic functionality – Getting true value from your ERP is more than simply enabling more efficient processes and generating transactional data. The data that the system produces is the competitive advantage your business needs to grow. This means you should be assessing elements such as the type of reporting packs your business produces, questioning whether they will ultimately give you the information you need.
  • User Experience – The usability of your ERP system also requires significant consideration. Its simple navigation, availability of resources and real-time data is imperative not only for you but for your employees who need to stay current on information.
  • Plan for growth – Your ERP system should be able to grow alongside your company, and an effective ERP partner should be able to help you optimize and innovate across your business. Advanced ERP systems can leverage technology like Internet of Things (IoT) and Artificial Intelligence (AI). These technologies can identify trends across your business, giving you greater insight as to where your company’s risks and competitive advantage lies, and predict where your company is headed.
  • Keep employees up to date – Optimizing the implementation of your ERP system includes making sure employees understand how it operates. Your employees interact the most with these systems and they are the catalysts of growth for your company. Keeping them in the know on any changes, updates and new processes is essential for your ERP system to be of great benefit for your company.

At the end of the day, your ERP system can provide a huge return on investment, but only if you have a clear road map as to how to leverage the system to its full potential.

 

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How to maximize your ERP investment

Implementing an Enterprise Resource Planning (ERP) system can be beneficial to your business operations. However, if you don’t fully understand its benefits, you will never reap the rewards of your new system, or worse, create problems. With many ERP options available be sure to invest in the ERP system that best aligns with your business needs. IT Web outlines a few ways to maximize your ERP investment.

  • Map your system to your processes and strategic objectives – Consider aligning yourself with an ERP service that understands the scope of your business and its processes, ideally mapping your desired (not necessarily current) business processes with its assistance, placing the organisation in a solid position to help you develop a tailored but still supportable ERP solution that is mapped to your specific business requirements.
  • Beyond basic functionality – Getting true value from your ERP is about much more than simply enabling more efficient processes and generating transactional data. At the end of the day, the data that the system produces is the competitive advantage your business needs to grow.
  • Plan for growth – It’s important that your ERP system is able to grow alongside your company, and an effective ERP partner should be able to help you optimise and innovate across your business.
  • Keep employees up to date – Because the system will be evolving constantly to meet changing business needs, employees’ knowledge of how to operate the system will also need to be updated continuously.

The ERP system you choose can offer a massive return on investment, but only if you have a clear roadmap as to how you should implement and leverage your system appropriately.

 

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