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A beginner’s guide to the three main types of ERP system deployment

There are various factors to consider when selecting an enterprise resource planning (ERP) system for your business. You must consider budget, existing IT infrastructure, size of IT department, and flexibility and control over the system – to name a few. Regardless of your industry, an ERP system can result in a more effective and efficient business. GISuser.com breaks down the three main types of ERP system deployment to help you figure out which is best for your company.

  • On-premise ERP – “This is the traditional method, where the software is manually installed on your company’s own computers and servers. It gives you total control over the system, although this also means that you are responsible for issues such as maintenance, security, troubleshooting, and back-up of the data and software. It usually involves a large up-front cost to buy the license, but gives you greater flexibility. This method is generally only used by large corporations.”
  • Cloud ERP – “This is where your software and data are hosted on a remote, third-party server. The up-front cost is much lower and instead you pay a regular subscription fee for access (which over a long enough period of time could of course exceed the upfront cost of on-premise ERP). Maintenance and updates will all be handled for you, as well as security and back-up of data. However, it’s important to remember that if you work in an industry with particularly sensitive data the level of security may not be sufficient for your needs. This method is popular with small and medium-sized businesses.”
  • Hybrid ERP – “This is an increasingly common option and as the name suggests is a blend of on-premise and cloud deployment. It may be suitable for you if your business has an existing on-premise system that you want to blend with the cutting-edge technology of a cloud system. It’s flexible and brings you the best of both worlds (although perhaps not to the same level), but it can be complex.”

 

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Why CRM Is Critical to Small-Business Success Right Now

The coronavirus pandemic has affected a lot of businesses, with small and midsize businesses (SMBs) failing to stay afloat this year. Many SMBs have implemented customer relationship management (CRM) solutions to aid in customer retention during these difficult economical times. Susan Marshall, founder and CEO, Torchlite, shares an article on Destination CRM of the importance CRM is to small businesses today. According to Marshall, maintaining customer contact is the lifeline to any company, no matter the industry. Utilizing a CRM is good for business, as there’s a major difference between those who are thriving and those who are struggling to survive.

CRMs Give SMBs the Edge – CRM not only empowers a first-class customer experience, but also simultaneously drives revenue and gives SMBs a competitive advantage.

Simplified Client Management – One of the main reasons that more SMBs invest in CRM solutions is its incredible ability to simplify client management by centralizing customer data.

Seamless Sales Strategy – Backed up by reliable reporting tools and access to customer history, CRM solutions make it easier than ever to accurately forecast a company’s pipeline.

Automated Target Marketing – Today’s consumers not only long for personalized and relevant content, but they demand it.

Increased Profits – Installing a successful CRM can save SMBs valuable hours of employee time, in turn saving money by engaging in more productive efforts.

Using CRM to the Fullest – CRM software has the potential to enhance many aspects of a small business, but only if you use its features to their full potential.

 

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Mobile ERP – 6 perks to having software in your pocket

Enterprise resource planning (ERP), once thought of as a slow-moving system, is now a must have, fast moving vital tool for your business. In a time of real time access to information, today’s mobile workforce expects their enterprise software to be accessible anywhere and on any device. Mobile ERP gives executives and employees access to real-time information as well as customer communications. Tech HQ shares 6 perks to having a mobile ERP.

  1. Flexibility – “Mobile-based ERP provides unrivaled convenience in data logging by making it easy for workers to enter all relevant data accurately, whenever the need arises, without re-keying the data into backend systems when they’re back at their desk.”
  2. Quality Data – “Mobile-based ERP can be designed to capture bad data and erase it from entering your ERP system, thus helping you to collect data more easily.”
  3. Greater Productivity – “Mobile-based ERP helps to use that time more productively by providing mobile workers all the right tools, materials, and information to eliminate downtime significantly, giving companies who implement this technology that extra edge over competitors.”
  4. More Visibility – “Tracking activities in multiple areas has never been easier with mobile-based ERP. If there is a need to monitor business operations in different locations, this can be done at the tip of their fingers with ease.”
  5. Agile Systems – “For most users of the mobile-based ERP, it will allow them to simplify strenuous and time-consuming processes that would have been tedious and repetitive.”
  6. Improved Quality of Service – “With instant access to relevant information regardless of where mobile workers may be, mobile-based ERP enables any queries to be resolved and data to be provided to customers immediately. This serves to help boost sales prospects to customers who would otherwise have had to wait.”

 

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The Impact of Big Data on ERP

Enterprise Resource Planning (ERP) systems play a crucial role in businesses. Unfortunately, not every firm has taken advantages of the benefits an ERP system can have on business. One such advantage that companies should learn to master with this tool is with Big Data. When integrated with Big Data, your ERP system can achieve better processes and drive substantially higher revenue. Marketing expert Mrunal Chokshi shares an article on Customer Think on the huge impact of Big Data on ERP. and why this integration is a necessity for businesses in today’s day and age.

  1. Understand customers better: What big data does is empower ERP systems with better insights and data, sourced from a variety of new sources, including social media.
  2. Better supply chain: When ERP is fortified with big data, companies gain access to insights into the supply chain, i.e., an in-depth overview of the processes, assets, etc. that can then be leveraged to streamline the movement of products across the entire supply chain.
  3. Sales forecasts: Any business needs to be able to make sound sales forecasts. And the duo of ERP and big data helps in this department as well by analyzing inventory and supply chain data.

 

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Reasons For Using A CRM Tool For Increasing Sales (Especially During This Pandemic)

The current pandemic has shifted consumer behavior to online transactions more than ever. Sales transactions are being done online and one of the best solutions to keep track of customer behavior is customer relationship management (CRM). This solution will not only consolidate customer data, but will help keep your business in the know of current market trends. CRM expert Patricia Jones shares an article on Customer Think several reasons to use a CRM for increasing sales. They are especially useful in this current pandemic.

  • Streamlines marketing and sales
  • Keeps your salespersons free from busy-work
  • Provides cost-efficiency
  • Boosts your teams’ internal communication
  • Create cross-selling and up-selling opportunities
  • Help improve reporting
  • Helps improve customer service
  • Automate daily sales activities
  • Provides a 360-degree view of the customers

 

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4 Ways CRM Can Enable Your Marketing Campaign’s Success

Customer relationship management (CRM) systems are a key tool in businesses, especially in your marketing department. A CRM system houses all customer data, which is an essential part of the marketing toolkit that is used to engage and nurture long-term customers. Marketing teams can utilize CRM to strengthen customer relationships, improve communication, and generate new opportunities. Dale Murray, CEO, SalesAgility shares an article on Destination CRM about how CRM solutions can successfully assist your organization’s marketing campaigns:

  1. They can help you get to know your audience. “A CRM system provides a complete omnichannel, companywide view of your prospect and customer contacts. It gives direct access to the latest data available within the organization.”
  2. They can help you send the right personalized message at the right time. “A CRM system will allow you to reach new heights in engaging with your contacts. Identifying trends in behavior will allow you to adapt your messaging and pre-empt future needs.”
  3. They can help to keep the data clean. “Using a CRM system can help to easily manage your datasets, ensuring compliance is maintained with data protection regulations. By implementing automation, workflows can be utilized to clean data and reduce the probability of human error.”
  4. They can help you monitor success and repeat. “The success of your campaigns will continue to feed the CRM with more valuable insights. You can use the results achieved from previous campaigns to improve future ones.”

 

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How to use your CRM to create better emails

Email marketing expert Kevin George shares his insight on how to utilize customer relationship managment (CRM) for email campaigns with an article written on Business Matters Magazine. George explains, “CRMs and email marketing have overlapping applications, and both of them leverage relevancy for better results.” As people are getting used to consuming more content via digital platforms while staying at home during this pandemic, email marketing campaigns are the target outlets for businesses to stay relevant in the minds of their customers. According to George, these are the top six areas where CRMs are used in email marketing:

  1. Segmentation And Personalization. With the implementation of CRM automation features, you can categorize the customers without investing time or efforts by collecting data periodically. CRM lets you adopt the personalization strategies, such as adding the name of recipients in the subject line or body of email. It also pools the data sourced from other digital platforms to give suggestions for email copies.
  2. Lead Nurturing. To generate more leads, you need to know what they value the most. CRM provides features to know the customer activity, i.e., whether they have opened your message or not, which CTA  they clicked, along with other metrics.
  3. Customizable Email Marketing Templates With Social Media Integration. Customer Relationship Management software solutions come with the feature of creating unique email templates. You can create templates with high-end graphics easily using the drag-and-drop feature. You can even integrate social media buttons in emails and allow users to engage on other platforms.
  4. Campaign Analytics. You can analyze the success of an email campaign through data visualization.
  5. Lead Scoring And Sales Funnel. Lead scoring allows your marketing and sales teams in allocating their time in a fruitful way. They allow you to send tailored messages to leads depending upon their immediate position in the sales funnel. The message will also differ as per the source of first communication and customer demographics.
  6. Automation. Sending an automated welcome email when they signup on your website will boost your brand image and also an emphatic way to make them familiar with the brand.

 

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How ERP Bridges The Gap Between Logistics And Finance

Enterprise resource planning (ERP) systems are often viewed as the hub for various back-office processes such as accounting and inventory management. For many small and medium sized businesses (SMBs) an ERP hasn’t always been necessary (or within budget). However, in the world of eCommerce, ERP is a great tool for businesses of any size. Not only will it help with day to day processes, ERP can assist in other areas such as logistics and finance. An article on PYMNTS.com explains how ERP bridges the gap between these different departments.

Surging Volumes – Largely driven by the pandemic, eCommerce volumes are surging and there’s a rapidly growing opportunity for the ERP to guide businesses through the growth, especially when it comes to inventory management.

The Logistics-Accounting Connection  – The value of wielding an ERP that can not only help eCommerce firms manage their inventory and streamline shipping, but connect those workflows to others within the ERP, like accounting. ERPs can also support the scaling of workflows like shipping and accounting as the eCommerce business evolves into a mid-sized firm.

 

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How does ERP benefit from moving to the cloud?

The global pandemic has not only taught us to work remotely, but has clearly shown the benefits of moving enterprise resource systems (ERPs) to the cloud. Computing.co.uk has an article that explains the many reasons for this migration. ERP applications stand to benefit from the advantages of the cloud as much as any other enterprise workflow.  Computing‘s upcoming webinar, ‘The real-world benefits of moving ERP to the cloud’ – sponsored by Unit4 – will discuss the results of research investigating where businesses are in their ERP cloud migration journey, and what those organisations that are keeping their ERP operations on-premises may be missing out on. There is a lot of gain out of migrating your ERP system to the crowd, more importantly the ease of access and adaptability to future business challenges (like COVID) and even more opportunities.

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Top 10 benefits of ERP

The COVID-19 pandemic has impacted all areas of the economy, which highlighted the need form businesses to transform traditional supply chain models. Worldwide, 75% of companies have reported supply chain disruptions as a result of COVID-19. With the appropriate use of enterprise resource planning (ERP) technology, solutions exist that enable business continuity for small and medium enterprise owners in this fragile economy. An article on IT Web by Seidor Africa explains the impact ERP has for businesses fighting to stay running during this pandemic.

According to the article, the benefits of an ERP solution include:

  1. Increased ROI: Return on investment is achieved through integrated information sharing, increased efficiency, real-time data access and governance, improved inventory management and reduced costs.
  2. Improved analytics: Analytics allows for more informative decisions, helping companies to work through stressful times.
  3. Real-time information: Real-time information is available across any part of the business.
  4. Improved productivity: By enhancing business workflows, employee performance is improved.
  5. Increased customer satisfaction: An ERP system helps companies deliver goods to customers faster, improve productivity and implement inventory control. It can foster better customer communication at a time when customer retention is vital.
  6. Compliance and risk management: ERP systems facilitate regulatory compliance.
  7. Flexibility, scalability, longevity: With cloud-based ERP there is no need to go through numerous different software systems and implementations in the future.
  8. Standardisation: Standardised business processes ensure increased control and reliability of information.
  9. Improved reporting: With instant visibility analysis capabilities, companies can manage and monitor financial performance in real-time.
  10. Improved inventory management: Stock availability and location information is available in real-time, whether in transit, in the warehouse, in the online store or in the shop.

 

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