5 Outside the Box Uses for CRM

As more businesses see the need for Customer Relationship Management (CRM), they will find out that this system can be used for a number of ways for more than just sales and record keeping. Here are 5 out of the box uses for CRM.

  1. Public Relations – track relationships with media, schedule follow ups, and monitor brand engagement.
  2. Customer Service – allow service reps to access pertinent information about your clients.
  3. Interactive Customer Portal – allow customer log-in to their contact records, update profiles, and more.
  4. Collaboration Tool – get your team working together and kept up-to-date with what everyone is doing.
  5. Shareholder Portal – shareholders can login at any time and view progress reports from the dashboard.

The more you integrate CRM capabilities, the more seamless your processes become, thus saving you both time and money.


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