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How to make your CRM Big Data small

No matter the size of your company, businesses love to think big, and the way to do that is with the right customer relationship management (CRM) technology. It’s important to select the right CRM system for your business tailored to your needs, data, and expected outcome. Find a CRM that can scale your business’ customer data needs by following a few guiding principles.

 

  • Start with the basics
  • Focus on areas that benefit you most
  • Take advantage of new technologies

There’s no one size-fits-all CRM strategy for capitalizing on the big data. Choose a CRM for your business that not only serves your needs, but reflect your goals as well.

 

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Using Lawson and Big Data to Improve outcomes and reduce Employee Attrition

During this 50 minute webinar, hear from Big Data experts how your Lawson (and other data) can be used to improve outcomes and reduce employee attrition. The webinar will cover other big data related topics as well and there will be industry examples to suit all audiences. Some of the topics covered include:

What is Big Data?
    + How does it differ from BI?
    + How does it apply to your Lawson data?
    + What is possible? Examples and use cases
    + How and where to begin?

 

Nogalis Webinar: Using Lawson and Big Data to Improve outcomes and reduce Employee Attrition (May 3rd, 11 AM PST)

During this 50 minute webinar, hear from Big Data experts how your Lawson (and other data) can be used to improve outcomes and reduce employee attrition. The webinar will cover other big data related topics as well and there will be industry examples to suit all audiences. Some of the topics covered include:

What is Big Data?
+ How does it differ from BI?
+ How does it apply to your Lawson data?
+ What is possible? Examples and use cases
+ How and where to begin?

 

We use anymeeting for our webinars. The application sometimes asks you to install a plugin. In order to be ready on time. Please give yourself an additional 10 minutes before the webinar begins.

When: Thursday May 3, 2018

11:00 AM to 12:00 PM PST

This webinar is free to attend. Register Now

Is Data Socialization the Next Big Thing in Analytics?

Big Data has contributed greatly to today’s business revolution. With that, there has also been an attempt to tackle the continuous process of assuring that the approporiate decision makers have the right data. This is all a part of Data socialization. Rather than trying to use a top-down approach to impose data-directives, embedding data analytics throughout an organization and having measurable effects can be much more beneficial. “Liking” and “sharing” quality ideas can help the right people who’ll use them to make crucial decisions. This would ensure that updates and edits can be brought to their attention. It would also gives way to data stewardship which would make privacy and compliance  lot less stressful.

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Can Business Infrastructure Support the Growth of the Internet of Things?

Devices, systems and services continue to fuel the growth of the Internet of Things (IoT), which is estimated to reach $7.3 trillion in revenue by 2016 and over 50 billion connected devices by 2020. The inherent benefit of the IoT is convenience and speed of access to data, but this rapid and continuous growth raises questions about how well-prepared business infrastructures are for the increased influx of big data, which will apply more pressures on businesses and squeeze the supply of data center and cloud resources.  Due to the endless potential and priceless value of big data and in an effort to address supply ahead of demand, it is critical that CIOs consider latency issues and plan for where data will be housed and how data will be managed.

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CRM can help small businesses as well as large

CRM allows businesses to increase profitability by increasing the efficiency of closing sales and also by creating loyal, satisfied customers

“The small business CRM user will have a wealth of information to arm themselves with when approaching a prospect company with a new proposal,” said Mike Salem, CEO and co-founder of Vorex, a professional services automation software provider.

CRM can include key information that can allow sales people to contact decision makers and gatekeepers of prospective clients. This will allow the sales people to use their time more efficiently and have a higher chance of closing the sale.

Good information can be important to better understand customers. By understanding customers better, businesses can establish trust and deliver quality customer service.

“We’ve all had this experience: The second time we call into a company to buy a product or get support, we talk to a different person than the first time, and we need to re-educate the new person about our business or problem,” said Larry Augustin, CEO of CRM software provider sugarCRM. “It typically doesn’t lead to a good experience, and we, as the consumer, feel that the vendor doesn’t really understand us.”

“CRM solves that problem,” Augustin said.

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