Customer relationship management (CRM) has dramatically evolved in recent years. It seems that we have found the tool to attract and retain customers, but still need to perfect our skills to use the tool effectively. CRM is not just about making sales, but real and effective engagement and creating deep relationships with current and potential customers. With such a value proposition, return on investment, and changers being made every day, CRM is sure to be even hotter in the coming years. In 2019 and beyond, CRM is predicted to be a a fragmenting market, powered by automation and artificial intelligence, more collaborative, and seamlessly social. CRM is effective by how you make customer experiences happen. If your company has yet to invest in CRM, 2019 is the time to get on board or be left behind.