According to Gartner, Customer Relationship Management (CRM) became the largest software market in 2017. This is no surprise as the digital age is more prominent than ever today and companies are finally starting to realize the benefits of this approach. Given the plethora of CRM solutions, one can be overwhelmed in deciding which system is right for their organization. Common CRM capabilities include contact management, dashboards and reports, lead management, campaign management, social media management, forecasting, and a service desk.
Given the expanding abilities of CRM solutions, you will want to talk to your team about what you want and how you want to manage your customers. With that, consider which CRM best suits your needs.
- Make Sure It’s Usable
- Insist on Being Mobile
- Get the IT Gurus Involved
- Assess the Partnership
- Consider the Cost
Finding the right CRM solution is not an easy task because there is no one size fits all for every company. Take your time, discuss your needs and weigh your options. You’ll find the right CRM and well on your way to a positive return on investment.